Our
Company Story or How we got here
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When David and Darian Bobby interview for new positions at
their company, they often start out by asking
the candidate: “How did you get here?” They
ask this question not to find out what route
the candidate arrived by, but rather to
learn the happenstance of how the candidate
came to be seeking new employment. For the
Bobbys, a father - son duo, it has always
been fascinating to learn the personal story
behind a potential new recruit and why they
are looking for a new direction.
How David and Darian “got
here” is also an unusual and unexpected
journey which many people find genuinely
interesting and somewhat compelling. Perhaps
you will as well.
Back in the late 1980’s,
David Bobby found himself estranged from
the corporate world.
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David and Darian
Bobby (father and son)
honored as nation's 'Top Performing'
Gutter Helmet dealer in 2003. (Pictured
with spokesman Williard Scott)
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The perfect storm for him was
the combination of yet another tough Michigan
economy, management’s need to replace higher compensated
employees with entry level and his propensity
to bristle under the direction of others. He had
come – at long last – to realize that he needed
to be in business for himself. In 1989, David
became a licensed builder and started a handyman
business (The House Doctor) and soon realized
that he would always have plenty of work. He also
found that he would be forever constrained by
the hours in the day - as to what he could accomplish
and earn as a sole proprietor. Yet, he was happy.
One of the services David offered
as a handyman was window cleaning. It was one
of the few aspects of “house doctoring” that he
neither liked nor was good at. That’s why he was
happy to hand off a couple of ladders and a squeegee
to his then 16 year old only son Darian, who did
like washing windows and was good at it too! Darian
started his new business (The Window Doctor) in
the summer of 1992. Would you believe that in
a few years, by “word of mouth” alone, Darian
had amassed a solid customer base of over 1000
regular customers? These customers were extremely
loyal and would call every spring to have their
windows cleaned by one of his uniformed crews
composed of high school and college students.
During their window washings,
homeowners would often ask Darian and his workers
if they would mind – since they were already up
there on the ladder anyway – to clean out the
gutters. Darian found that he didn’t like cleaning
people’s gutters anymore than they did! It was
a dirty job and he had a few close calls walking
on the roofs cleaning gutters. As a result, Darian
began installing aluminum screens for his customers
- so he wouldn’t have to clean their gutters.
He soon realized that screens were ineffective
and would never be a long term solution.
Intuitively, Darian knew there
had to be a better answer to gutter protection
than screens, so he began searching the internet.
He was able to make contact with different gutter
protection companies and interviewed with several
District managers. Gutter Helmet was impressed
with Darian and his fledging small business –
and Darian was equally impressed with Gutter Helmet.
As a mechanical engineering student, he had quickly
discerned the design superiority of Gutter Helmet
and the multiple patents protecting its imitation.
Darian was offered and accepted the franchise
for Livingston County in 1999, just three months
after graduating from Michigan State University.
He was now the youngest authorized Gutter Helmet
dealer in the Nation, at 23.
His father David watched from
the sidelines and was quite sure that people would
not spend money to keep their gutters clean and
believed Darian’s venture would not go very far.
As weeks sped by – Darian would return home, still
living with his parents – after another evening’s
sales appointment – with yet another sale. He
would simply look at his dad and say, “sold another
one.” Darian soon became overwhelmed, constrained
by the hours in the day – just as his father had
been with his business - and was unable to handle
all the selling and the installations by himself.
He decided to ask his father to throw in with
him as his partner. Imagine that – most people
think that David brought Darian into the business,
when in fact it was the other way around! It turned
out they became a great team who complimented
each other’s skill sets. Gutter Helmet Corporate
was impressed with their initial efforts and soon
offered them the Washtenaw County franchise.
By 2003, David and Darian were
honored at the National Gutter Helmet Convention
in Florida. They were named as the “Top Performing”
Gutter Helmet dealer in the nation. They had sold
and installed more Gutter Helmet per household
than any of the other 250 authorized dealers.
In the spring of 2006, the Bobbys were awarded
the dealership rights to Oakland and Wayne County
and are now one of the largest Gutter Helmet dealerships
in the United States.
From early on in their business,
satisfied customers would continually ask David
and Darian if they could recommend contractors
to perform other home improvement projects. As
you can imagine, recommending other companies
would sometimes backfire. Customers would hold
them and their recommendation responsible when
their expectations did not match performance.
David and Darian soon learned that to properly
serve their growing customer base they had to
offer more than just gutter protection. The Bobbys
believe that one of the company’s greatest strengths
is the talented people they have brought on board
over the years. This has allowed them to offer
additional products and services and have total
control. They could now confidently recommend
the right company to help their customers - their
own!
For the Bobbys, this included
getting into the guttering business. They have
now become one of the largest gutter companies
in Southeast Michigan. They are proud to offer
both the exclusive Titan straight-face
gutter profile as well as the traditional 5” &
6” K-style gutter. They also offer the state-of-the-art
attachment method (SnapLock) – whereby the back
of the gutter is not punctured with a screw, nail
or spike. All the company’s gutter installations
are custom fabricated on-site and they avoid the
typical “quick and cheap” methods used in the
building industry.
Next, they brought on
insulation and ventilation because their
customer’s roofs were failing prematurely. Most
people think their roofs fail because of Michigan’s
weather, but the Bobbys learned that this is not
the case. In fact, the number one reason for roof
failure is a lack of ventilation and insulation
in the attic. The Bobbys also found that almost
every home attic in Michigan is under-insulated.
When brought up to the Federal Energy Requirement
of R-49 - their customers typically experienced
savings of up to 40% on their energy bills.
The next logical step was to
bring on a professional roofing division. Most
homeowner’s agree that one of the hardest things
to do is get a new roof installed without any
shortcuts being taken. The Bobbys recruited the
most experienced roofers and made them employees
so they could control the process and ensure quality
installations. David and Darian are proud to offer
both traditional shingle roofs as well as steel
and laminate shingles designed to look like slate
and shakes.
The father - son team have learned
that the roof, insulation, and gutter systems
are separate but very much connected. As a specialty
contractor, they are uniquely positioned to help
you protect what you love - from the gutters and
above.
In the beginning – it
was just the two of them. The Bobbys used to install
during the day, change their clothes in the work
truck and run leads in the evenings. After returning
home late, they would empty out the truck and
load up for the next day - so they could do it
all again. Now they are fortunate to have a full
staff of quality people and have become a multi-million
dollar company with over 10,000 satisfied customers
in Southeast Michigan. The company’s continued
growth has brought many new challenges and opportunities
and after all they’ve gone through, David and
Darian are still best friends. This is how they
got here. Hope you enjoyed their story!
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